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Event Coverage

We get several calls to our newsroom everyday with people who are calling to ask for coverage of events. We appreciate your input because without you we wouldn’t know what’s going on in our community.

The best practice to submit your event for news consideration is to send us a fax or email. We just need to know the basic information who, what, when, where, why and how. We will also need a contact name and number. Our email address is and our fax number is 850-872-0922.

After you send us your information, we then add it to our planner for the date of the event. The planners are reviewed every morning during our editorial meeting. We look at each potential story idea, breaking news and stories that reporters present before deciding what we will be covering for the day. If we decide to cover your story we will call. We can’t return all phone calls because the amount we receive.

We do not decide on our coverage in advance. Due to the nature of the business things can change very quickly. We don’t want to promise coverage and then not be able to send a reporter or photographer.

In addition to submitting your event for potential news coverage, News 13 offers many other ways for you to get promotion of your event.

Often on News 13 This Morning we will schedule interviews relating to community events. The schedule fills up quickly so you will need to contact them for consideration 2-3 weeks in advance. There are opportunities for in-studio and on-location interviews. Please contact the morning show producer .

You can submit event information on http://www.wmbb.com in our Community Calendar section. It takes 24-48 hours for events to post to the web. To submit your event for our Community Calendar commercial you must send it 4 weeks in advance to .

We also have a Citizen Publishing Section on our website. There you can publish your own articles, photos and videos.

Good luck with your events and please continue to keep us informed about what’s going on in the Panhandle.

Blog entry posted by from the Assignment Desk on 10/31 at 09:11 AM

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About The Assignment Desk

When people ask "What does the assignment desk do?" I often have a hard time answering. That's one reason why I've decided to create this "Behind the Scenes" blog. This is a fast paced business that is very addictive to those of us who would most likely now be put on some kind of medication for ADD if we were still in school. The better question might be what doesn't the assignment desk do? I've heard many people equate it to air traffic control. I schedule our crews, assign stories, gather information on story ideas, answer phones, work with reporters on their stories, provide information for producers, work on special projects, fill in for producers and the list goes on and on. With a growing emphasis on web news, I am also very involved with the content on wmbb.com. This includes Heather's Headlines which previews our story line-up for the day. My favorite part of working the assignment desk is dealing with breaking news. It's such a rush and feeling of accomplishment gathering information, sending crews out where they need to go, and getting the news on the web and on our broadcast as quickly as possible for our viewers.

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